The "new" news media represents a growing opportunity to communicate with your school district's stakeholders, but blogs, online publications, social media sites and the like also present unique challenges for districts. Explore this topic with a distinguished panel of speakers, including veteran education reporter John Mooney, a founder of NJSpotlight.com
The private sector has always recognized the importance and value of a strong corporate “brand.” Many school districts are now also realizing that shaping a positive school brand is essential for community support and student success.
Participants in this session will examine the message their schools send to their communities, students and staff. They will explore Neptune High School’s commitment to it’s brand “Excellence: No Excuses” and the impressive results it has produced.