Our session will have two moderators-one familiar with members' present advocacy activities and one familiar with the operation of local legislative offices and lobbying strategies. Through narratives and questions posed to four legislative aides, representing both political parties, and with NJSBA members with an interest in politics and advocacy, the moderators will demonstrate the importance of establishing and maintaining a two way dialogue with local district legislators, who direct the educational and fiscal policies that board members and administrators must follow in the governance and operation of school districts.
Learn how your district can utilize technology to engage your parents, citizens and constituents. We’ll explain how you can use Facebook, Twitter, YouTube and Podcasts to connect with your community to share your district’s story. We'll hear first hand from a Superintendent recently launched her district Facebook page and from a social savvey former Edison High School student who rocked her school vote last April.
We'll show you how you can use web-based solutions to enable you to sell tickets for district events and fundraisers. We’ll explain how hyper-local news sites are transforming how citizens get the news. This fast paced presentation will help you and your district look at technology you can use, instead of technology you might be afraid of.
The "new" news media represents a growing opportunity to communicate with your school district's stakeholders, but blogs, online publications, social media sites and the like also present unique challenges for districts. Explore this topic with a distinguished panel of speakers, including veteran education reporter John Mooney, a founder of NJSpotlight.com
This session will be a follow-up to Jamie's keynote address: Welcome to The Great Conversation. Participants will gain a better understanding of how they can initiate and maintain an ongoing discussion with the people of their communities - including those who have no children in school - to secure the Prerequisites of Progress: community understanding, trust, permission, and support.
Each of the three presenters will handle one of the community groups listed above. Using a PowerPoint presentation and handouts, they will describe the planning and participants in each effort to engage various segments of the Bernards community. The will detail the successes and failures. Then, they will assist participants in drawing up their own plan.
The private sector has always recognized the importance and value of a strong corporate “brand.” Many school districts are now also realizing that shaping a positive school brand is essential for community support and student success.
Participants in this session will examine the message their schools send to their communities, students and staff. They will explore Neptune High School’s commitment to it’s brand “Excellence: No Excuses” and the impressive results it has produced.