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Group Session [clear filter]
Tuesday, October 25

10:00am EDT

Lobbying from the inside out!
Limited Capacity seats available

Our session will have two moderators-one familiar with members' present advocacy activities and one familiar with the operation of local legislative offices and lobbying strategies. Through narratives and questions posed to four legislative aides, representing both political parties, and with NJSBA members with an interest in politics and advocacy, the moderators will demonstrate the importance of establishing and maintaining a two way dialogue with local district legislators, who direct the educational and fiscal policies that board members and administrators must follow in the governance and operation of school districts.

avatar for Barbara Horl

Barbara Horl

Lobbyist, New Jersey School Boards Association

Dave Jenkins

Legislative Aide to Assembly Majority Leader Joe Cryan, 20th District
avatar for Ray Pinney

Ray Pinney

Director - Member Engagement and County Activities, NJSBA

Tom Suthard

Chief of Staff to Assemblymen John Amodeo and Vince Polistina, 2nd District.

Andrew Wynne

Chief Counsel, Assembly Republican Caucus

Tuesday October 25, 2011 10:00am - 11:00am EDT
Room 421 Fourth Floor - East

11:30am EDT

Using Technology to Engage Your Community
Limited Capacity seats available

Learn how your district can utilize technology to engage your parents, citizens and constituents. We’ll explain how you can use Facebook, Twitter, YouTube and Podcasts to connect with your community to share your district’s story. We'll hear first hand from a Superintendent recently launched her district Facebook page and from a social savvey former Edison High School student who rocked her school vote last April.

We'll show you how you can use web-based solutions to enable you to sell tickets for district events and fundraisers. We’ll explain how hyper-local news sites are transforming how citizens get the news. This fast paced presentation will help you and your district look at technology you can use, instead of technology you might be afraid of.

avatar for Erik Endress

Erik Endress

Education Technology Specialist, New Jersey School Boards Association

Ammaarah Khan

As an 18 year old freshman in college, I feel as if I am so much more different than my peers. In high school, when everyone was complaining about school, I realized the importance of it, and when budget cuts came around, I stood my ground, and spoke against them. I believe in public... Read More →

Tuesday October 25, 2011 11:30am - 12:15pm EDT
The TD Bank Theatre Hall D

1:00pm EDT

Blogs, Tweets, and Bytes: Working with the New News Media
Limited Capacity seats available

The "new" news media represents a growing opportunity to communicate with your school district's stakeholders, but blogs, online publications, social media sites and the like also present unique challenges for districts.  Explore this topic with a distinguished panel of speakers, including veteran education reporter John Mooney, a founder of NJSpotlight.com


Frank Belluscio

Deputy Executive Director, NJSBA

Jeanine Genauer

Director of Communications, Grants and Special Projects, West Orange Public School District

Tuesday October 25, 2011 1:00pm - 2:00pm EDT
Room 421 Fourth Floor - East

1:00pm EDT

Taking Our Show on the Road
Limited Capacity seats available

This session will be a follow-up to Jamie's keynote address: Welcome to The Great Conversation. Participants will gain a better understanding of how they can initiate and maintain an ongoing discussion with the people of their communities - including those who have no children in school - to secure the Prerequisites of Progress: community understanding, trust, permission, and support. 

avatar for Jamie Vollmer

Jamie Vollmer

Jamie Vollmer is an award-winning champion of public education, and the author of the highly acclaimed book, Schools Cannot Do It Alone.  He has spent the last twenty years working with school districts, education associations, foundations, and chambers of commerce across the nation... Read More →

Tuesday October 25, 2011 1:00pm - 2:00pm EDT
Room 418 Fourth Floor - East

1:00pm EDT

Three Old Broads From Basking Ridge Teach You How to Make Friends With Parents, Seniors, Township Committee Members, Tea Partiers, and Anyone Else Who is Whining At You!
Limited Capacity seats available

Each of the three presenters will handle one of the community groups listed above.  Using a PowerPoint presentation and handouts, they will describe the planning and participants in each effort to engage various segments of the Bernards community.  The will detail the successes and failures. Then, they will assist participants in drawing up their own plan.  

Tuesday October 25, 2011 1:00pm - 2:00pm EDT
Room 417 Fourth Floor - East
Wednesday, October 26

3:00pm EDT

Your School District Brand: Is It All That It Can Be?
Limited Capacity seats available

The private sector has always recognized the importance and value of a strong corporate “brand.” Many school districts are now also realizing that shaping a positive school brand is essential for community support and student success.

Participants in this session will examine the message their schools send to their communities, students and staff.  They will explore Neptune High School’s commitment to it’s brand “Excellence: No Excuses” and the impressive results it has produced.

Wednesday October 26, 2011 3:00pm - 4:00pm EDT
Room 417 Fourth Floor - East